Terms of Service

Agreement and order of precedence

These Terms of Service (“Terms”) are an agreement between you and YARDAI Agency (OPC) Private Limited (CIN U73100WB2025OPC276016, GSTIN 06AABCY9453B1ZC), operating as YERID AI. They govern your use of www.yerid.ai and, unless a signed agreement says otherwise, any services we provide.

If documents conflict, this order applies: (1) the signed engagement agreement or statement of work (“SOW”); (2) the accepted proposal; (3) these Terms; (4) information on this website. A website enquiry does not by itself create a services contract.

Using this website

You may browse and share this website for lawful purposes. You must not:

• Attempt to disrupt, overload or gain unauthorised access to it.
• Copy substantial parts of its content for commercial republication.
• Misrepresent an affiliation with YERID AI.

Website text, design, graphics and the YERID AI name and marks belong to us or our licensors.

Our services and scope

We provide senior direction, growth system design, AI search visibility work, measurement architecture, implementation support, QA and scoped production automations. Engagements are offered as the Growth System Diagnostic, Advisor, Architect and Operator, or as a custom scope.

The deliverables, timelines, responsibilities and acceptance criteria for each engagement are recorded in the proposal or SOW. Unless the SOW expressly includes them, the following are outside scope:

• Daily media buying.
• Unlimited design or development.
• Bulk content production.
• Undefined staff augmentation.
• Holding media funds or signing contracts on a client's behalf.

Changes to scope are agreed in writing, and may be quoted separately.

Your responsibilities

• Provide timely access, information, approvals and a named decision-maker.
• Ensure that materials, data and claims you provide are accurate and lawful, and that you have the rights to use them. This includes advertising claims under ASCI guidelines and the Consumer Protection Act, 2019, or equivalent laws in your market.
• Hold a lawful basis and any consents required for customer data you ask us to use, for example for audience uploads.
• Pay advertising platforms, software vendors and other third parties directly, unless the SOW states otherwise. Ad spend is never held by us.
• Review and approve anything that will be published, launched or automated in your name.

Delays in access or approvals may shift timelines. They do not reduce fees for the committed term.

Fees, invoicing and taxes

• Published fees exclude taxes. Indian clients are charged GST at the applicable rate (currently 18%). International engagements are invoiced as an export of services where the conditions are met. VAT at 5% is shown on published fees and is applied where applicable.
• The Diagnostic is invoiced 100% in advance. Retainers are invoiced monthly in advance. Custom scopes follow the milestones in the SOW.
• Invoices are payable within 7 days in the currency stated. The client bears bank charges, intermediary fees and currency conversion costs.
• Where tax must be withheld (including TDS in India), the client must provide the withholding certificate within the statutory timeline. Otherwise, the withheld amount remains payable.
• Overdue amounts may attract interest at 1.5% per month, or the maximum rate the law permits if lower. If an invoice is more than 15 days overdue, we may pause work after giving written notice.

Published prices are indicative and may change. The fee in your accepted proposal applies for the committed term.

Term, minimums and termination

• Each retainer runs for its minimum term, then continues month to month until either party gives 30 days' written notice.
• Either party may terminate immediately by written notice if the other commits a material breach and does not remedy it within 15 days of being notified.
• On termination, fees accrued up to the termination date become payable, and we hand over completed work and documentation.
• Refunds and cancellations are governed by our Refund & Cancellation Policy.

Intellectual property

• Your materials: you keep ownership of your brand assets, data, accounts and anything you provide.
• Deliverables: once full payment is received, you own the deliverables created specifically for you, such as your growth system map, memos, dashboards, documentation and configured automations.
• Our tools and know-how: we keep our pre-existing and general methods, frameworks, templates, code libraries and know-how. Where these are built into deliverables, you receive a non-exclusive, perpetual, royalty-free licence to use them for your internal business.
• Third-party tools: software, platforms, fonts and stock assets are used under their own licence terms, which you may need to hold in your name.
• We will not name you or publish your work as a case study without your written consent.

Confidentiality

Each party will keep the other's non-public business, technical and commercial information confidential, and use it only for the engagement. This obligation continues for three years after the engagement ends, and indefinitely for trade secrets and personal data.

It does not apply to information that is public through no fault of the recipient, was already lawfully known to it, was independently developed, or must be disclosed by law. Where disclosure is required by law, the recipient will give prompt notice where permitted.

Use of AI and automation

We use AI tools to assist with analysis, drafting and automation. A person reviews outputs before they inform consequential decisions. We do not enter your confidential data into AI services that train on customer inputs. You remain responsible for final approval of anything published or deployed in your name.

No guarantee of results

Marketing outcomes depend on factors outside our control, including platform algorithms and policies, auctions, AI answer engines, market conditions, competitors and your own operations. We commit to skilled, diligent work and clear outputs. We do not guarantee specific rankings, inclusion in AI answers, ROAS, CPA, lead volumes, revenue or other results.

Warranties and limitation of liability

We will perform the services with reasonable skill, care and diligence, in line with generally accepted industry practice. All other warranties are excluded to the extent the law permits.

Our total aggregate liability arising from an engagement is limited to the fees you paid us in the three months before the event giving rise to the claim. Neither party is liable for indirect or consequential loss, loss of profit, revenue or goodwill, or ad spend lost because of platform actions.

These limits do not apply to fraud, wilful misconduct, breach of confidentiality, the client's payment obligations, or any liability that cannot be limited by law.

Indemnities

You will indemnify us against third-party claims arising from your materials, instructions, product or service claims, or your breach of law or platform policy.

We will indemnify you against third-party claims that deliverables we created, as we delivered them, infringe that party's intellectual property. This does not cover your materials, third-party tools, or changes made by others.

General terms

• Independent contractors: nothing creates a partnership, employment relationship or agency between the parties. We may use vetted collaborators, and we remain responsible for their work.
• Non-solicitation: during the engagement and for 12 months afterwards, neither party will solicit for employment the other's personnel who worked on the engagement without consent. General job advertisements are not solicitation.
• Force majeure: neither party is liable for delays caused by events beyond its reasonable control, including platform outages, government action, natural disasters or network failures.
• Notices: notices must be in writing and sent by email to the addresses in the agreement. Ours is alex@yerid.ai.
• Assignment, severability and waiver: neither party may assign the agreement without consent, except to a successor business. Invalid provisions are severed. A failure to enforce a provision is not a waiver of it.

Governing law and disputes

These Terms and any engagement are governed by the laws of India. The parties will first try to resolve any dispute through good-faith discussion between senior representatives for 30 days.

Unresolved disputes will be referred to arbitration by a sole arbitrator under the Arbitration and Conciliation Act, 1996, conducted in English. The seat is as stated in the engagement agreement. If the agreement does not state one, the seat is the city of our registered office in India, and the courts there have exclusive jurisdiction. Either party may seek urgent interim relief from a competent court.

Contact

For questions about these Terms or an engagement, email alex@yerid.ai.