Agents and automation turn recurring work into a documented system: the critical workflow is built, the points where human judgement stays are defined, and ownership moves to your team.
Start with the decision rules
Before you hand work to software, write down the judgement calls it has to make. Which inputs does the workflow trust? What does it decide on its own, and what must a person approve? What happens when data is missing or wrong?
Writing those rules first is what separates a dependable production workflow from a fragile demo.
How YERID approaches it
Choose the recurring work where automation changes a decision or removes a real bottleneck. Specify the agent or workflow, including guardrails, QA and recovery. Build it to production standard with an owner and a fallback. Then document it and hand it over, so the system works without its builder.
Where AI agents fit
AI agents are useful where work needs interpretation as well as repetition. They still need the same discipline: clear inputs, explicit limits on what they may decide, logging, and a person accountable for the outcome.
What your team receives
The Agent Design Spec, a Production Automation with an owner and a fallback, and a Handover Playbook. Under the Architect engagement this includes one production automation per quarter.
Named outputs
- Agent Design Spec: Define the judgement before automating the work.
- Production Automation: A working system with an owner and a fallback.
- Handover Playbook: The system should work without its builder.
Questions about Agents & Automation
What is an agent design spec?
It is a written specification for an AI agent or automated workflow: its inputs, the decisions it may make, where a person must approve, QA checks, recovery steps and the owner.
Which marketing work should be automated first?
Recurring work where automation changes a decision or removes a real bottleneck, and where the decision rules can be written down clearly.
Who maintains the automation after it is built?
Your team. Each automation ships with documentation and a handover playbook so it keeps working without its builder.
How to engage
Every engagement is principal-led. Scope, access and acceptance criteria are agreed in writing before work starts.
- Growth System Diagnostic: AED 7,500 once, excluding 5% VAT. A current-state diagnosis and prioritised 90-day sequence in 14 days.
- Advisor: USD 1,299 per month, excluding 5% VAT, 3-month minimum. Monthly senior direction for a team that can execute.
- Architect: USD 2,499 per month, excluding 5% VAT, 3-month minimum. We design the system, write the playbooks, and ship one live automation each quarter.
- Operator: USD 2,999 per month, excluding 5% VAT, 6-month minimum. Embedded fractional growth leadership with deeper implementation support.
Field notes
Related disciplines: Growth Architecture · AI Search & Visibility · Data & Measurement.
Start a conversation or begin with the Growth System Diagnostic.